Beyoncé and Adidas Shutter Ivy Park Clothing Brand

Ivy Park, Beyoncé’s fashion sportswear collaboration with Adidas, is coming to an end, The Hollywood Reporter and TMZ report. A source close to the situation told THR that Beyoncé and the German shoe and clothing brand have mutually agreed to part ways, though no specific reason for the termination was named. This February, The Wall Street Journal published an article reporting weak sales at Ivy Park.

Beyoncé debuted Ivy Park in 2016 as a 50/50 venture with Philip Green, the owner of the popular British clothing brand Topshop. In 2018, Beyoncé’s Parkwood Entertainment acquired full ownership of the brand after allegations of sexual and racial harassment were brought against Green in October of that year. In 2019, Beyoncé relaunched Ivy Park with Adidas.

Announcing her creative partnership with Adidas in 2019, Beyoncé wrote in a press release: “This is the partnership of a lifetime. Adidas has had tremendous success in pushing the creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven and dynamic leader.”

In January, Beyoncé previewed her latest Ivy Park collection, titled Park Trail. The campaign was marketed as “a pioneering and innovative new expression of performance apparel.” It debuted in Dubai, days before Beyoncé’s performance at a luxurious resort in the city in the United Arab Emirates.

Pitchfork has reached out to Beyoncé’s representatives for further information and comment.

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